The Usefulness of Marketing for Media and Entertainment Companies such Essay - 1

The Usefulness of Marketing for Media and Entertainment Companies such as Disney - Essay ExampleStrong crack imaging is important to engross higher customer equity. If taking the example of Disney, they are customer cerebrate but their prices are not comparatively lower. Currently they are more conscientious about knowing their existing market e.g., dealing more to the prevailing consumers, continual expansion in trade efforts to shape up brands and improving the product quality to gain higher customer satisfaction by attaining expectations of customers. Their current marketing strategy can be analyzed as a Brave stroke of strategical mix. This entailed by and by observing the tremendous victor of the movie Brave which performed terrifically on the box office as 13th top of the list movie consecutively yielding $66.7 Million. The analysts had topped up that Brave testament barely be able to earn its cost on box office but its success made them to think about the Disneys mark eting strategies (Hughes, 2014).After examining the strategies of the Walt Disney and Time Warner, it has been concluded that customer railroad tie is most important. Walt Disney has pointed on the right stroke by exploiting the exact opportunistic approach for example the strategic partners such as, McDonald. The characters embossment of Time Warner is reported as higher according to Gallup among the young generation heretofore the success rate of Disney is more than Time Warner (Gilchrist, 2013). The Dream works media entertainment also possesses a sustainable position in the industry but the character embossment and impact is not comparable beca utilization of strategic partnership and marketing practices (Hughes, 2014).Another important distinguishable feature of Disneys marketing practice is the use of CSM (Corporate Social Marketing) (Robbins, 2014). Marketing is however important in this industry because all they have to disseminate and sell is the entertainment. It